The Definitive Partner Experience How-to-Guide
This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the esse...
Other content in this Stream
MDF Program Strategy Blueprint
This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.
Promotional Allowance Program Regulations
Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.
Request for Proposal Template: Market Development Funds
The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).
Demonstrate the Value of a Marketing Certification Program
Marketing certification programs have strong value for your partners but getting them to see the value can be a challenge. Channel expert Claudio Ayub explains how to get past this road block.
Channel Marketing Certification Programs Benefit SMB Partners
Even when it appears there is not a dedicated marketing associate at your channel partner’s company, there is. And that person will be interested in your marketing certification program.
How to Improve Channel Marketing Automation Tool Use
Wondering how to increase channel marketing automation tool use? Channel strategist Claudio Ayub explains how a marketing accreditation program will save the day.
The Channel Marketing Automation Saga Continues
Channel marketing automation usage continues to be a challenge for many vendors. In this article learn how channel incentive management solutions will end the channel marketing automation saga.
How do I correlate points for activities?
Channel strategist Claudio Ayub explains how to correlate points for activities to results in sales using a points-based rewards program.
What’s the deal with the legal issues around reloadable debit cards?
Learn how a points-based channel rewards program can address the legal and compliance issues surrounding reloadable debit cards used to pay for SPIFFs.
How to incent individuals within a partner organization?
With a points-based channel rewards program you can incent on the company level and the individual level. How does this work without partner management interfering? Claudio Ayub explains.
Maximize the Effectiveness of Your MDF/Co-Op Program
MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.
Points-based Channel Rewards
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
How Points-Based Rewards Accelerate Digital Transformation
Industry leading organizations are moving away from only rewarding finish-line results. Instead, they are rewarding desired actions taken at specific sales cycle stages.
How do Points-based Channel Rewards Work?
Experts agree that points-based channel rewards improve channel partner performance, but how do they work?
Channel Rewards Programs for the New Digital Buyer
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.
Points-based Channel Rewards Best Practices
The digital transformation has made transaction-based incentives obsolete. Today, behavior-based incentives rule.
Channel Rewards RFP Template
Shorten your time to RFP for a rewards program, and Accurately discern the best agency fit to your unique and specific needs.
How Marketing Certification Programs Improve CMM Tool Usage
How to plan and deliver a marketing certification program that will increase through-partner marketing automation tool use and improve partner-led demand creation.
Channel Marketing Planning Assumptions 2017
As SiriusDecisions looks toward the year ahead, we have identified five key issues that should drive the agenda of channel marketing leaders in 2017.
Empower your Partners w/ Channel Marketing Certification Programs