Perks Worldwide Accelerates Innovation—Unveils Next-Generation MDF Solution Improving Management of Global MDF/Co-Op Programs

Latest Release of Perks WW Enterprise Engagement Engine (E3) incentive portal introduces cutting edge MDF/Co-Op application to industry: leading incentive portal technology, simplifying the complexities of promotional allowance programs.

Perks WW Channel, a premier provider of channel incentive solutions, today announced the launch of a new MDF module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models. The new E3 MDF application is designed to help marketers create, tailor, and manage programs quickly and easily to address the unique needs of different channel segments and geographies. The application is offered by Perks Worldwide as part of an end-to-end solution that includes program strategy, compliance management, payments, and user support as a managed service.

“Despite the popularity of MDF and Co-Op programs with marketers as a way to promote sales and marketing enablement to their channel partners, most of the solutions available today are inflexible and cumbersome to use, for marketers and channel partners alike,” said Claudio Ayub, Chief Strategy Officer at Perks WW. “When designing the product, we focused on improving configurability and ease of use for all users. As a result, E3 MDF is sure to be a game-changer for our customers,” added Ayub. 

The new E3 MDF module quickly adapts to support new channel and funding models and provides better insight into how marketing investment aligns with business initiatives. Additionally, E3 seamlessly integrates MDF with an optional Partner Planner and Campaign Marketplace, delivering a robust marketing enablement solution designed to empower vendors to improve the ROI of promotional allowance investment while offering more relevant, tailored programming to their channel partners.

"Partner behavior can be influenced and driven through effective channel incentive programs and technologies. Channel incentive management technology helps to drive a more positive partner experience by automating partner incentive execution and management, and recognizing and rewarding partner contribution and performance."

- Maria Chien

  Service Director, Channel Marketing Strategies at SiriusDecisions

The E3 MDF module is offered as part of the Perks Worldwide E3 incentive platform, providing marketers with a full suite of incentive programs designed to pre- and post-sales behaviors across the entire channel ecosystem for their clients. Current E3 clients with MDF functionality will be able to “turn on” the new MDF solution within their existing dashboard. New customers can deploy the application as part of the E3 suite or as a standalone MDF/Co-Op solution.

To schedule time for a demo or download an at-a-glance overview of the MDF solution visit

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Perks WW Incentive Programs

Perks is an incentive program provider focused on helping organizations reach their goals.

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