In this section about channel strategy you'll find a wealth of content about how to effectively analyze and interpret channel incentive program results and create strategies around data driven insights.
MDF Program Strategy Blueprint
This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.
Points-based Channel Rewards
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
Points-based Channel Rewards Best Practices
The digital transformation has made transaction-based incentives obsolete. Today, behavior-based incentives rule.
Show Me the Money!
Learn the four guidelines for a successful “show me the money” strategy that will present your channel partners with a value proposition, aligned with their challenges and key performance indicators
The Impact of the New SiriusDecisions Demand Waterfall
Learn how the switch from prospects to demand units in latest version of SiriusDecisions’ Demand Waterfall applies to your marketing and sales strategy.
Walk a Mile in My Shoes: Partner P&Ls
Index of vendor value proposition and program elements aligned to partner KPIs.
Four Analytics Challenges Every Channel Chief Faces
Learn the challenges channel chiefs face when looking for sound channel reporting and meaningful analytic insights.
The Secret to Creating a Channel Analytics Strategy that Works for You
Learn about channel analytics objectives, how to move from operational metrics to analytics insights, and how to make your analytics work for you.
Decrease Effort to Increase Partner Loyalty
In a channel incentive program, to achieve engagement & increase partner loyalty, suppliers must combine solid business strategy with the right incentive platform & human experience.
Gamification in your channel incentive programs?
Channel Incentive Programs can successfully leverage gamification to change partner behavior by using data to drive those desired behaviors.