Channel Partner Marketing
Read articles and eBooks that will enhance your understand of the channel partner marketing strategies available to you. Learn about market development funds, partner marketing certification programs, channel partner marketing planners, partner campaign market places.
Maximize the Effectiveness of Your MDF/Co-Op Program
MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.
The Secret Ingredient to Partner Enablement
Incentivized Training to Increase Marketing Automation Tool Usage
Channel Incentives and Your Marketing Certification Program
Learn how to use channel partner incentives in conjunction with a marketing certification program.
Three components of successful marketing certification courses
Learn about the essential course components for a marketing certification program: buyer’s journey, demand type, and multi-touch lead development.
New to the idea of marketing certification? Start here.
In this blog post we'll explain the basics of how to use a marketing certification program to increase partner use of your channel marketing automation tools and improve partner-led demand creation.
Partner Communications and Your Value Proposition
Learn the four phases of an effective value proposition communications plan.
Channel Incentives: Marketplace Best Practices
It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.
How to Help Your Channel Account Managers be More Successful
The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.
Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem
Channel incentives & channel loyalty requires continually adapting new business models and reassessing the best ways to support the indirect sales route-to-market.
The Buyer’s Journey Sales Process
The evolution of the buyers journey is leading to enormous changes in the channel and the channel enablement that vendors provide.