Perks WW Channel

Channel Sales, Channel Programs, Gamification positioning, MDF, Rebate, Channel Loyalty and Sales Channel Incentive Programs Resources

  • Market Development Fund Programs: A Blueprint for Success

    Market Development Fund Programs: A Blueprint for Success

    Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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    SiriusDecisions has a great new resource: "Channel Incentives: Contra or OPEX." Give us your email, and check it out.

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  • How to Fact Check Channel Partner Self-Assessments

    How to Fact Check Channel Partner Self-Assessments

    If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?

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  • Choice is the Most Effective Channel Partner Incentive

    Choice is the Most Effective Channel Partner Incentive

    Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.

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  • Building a Valued Relationship with Your Distributors

    Building a Valued Relationship with Your Distributors

    Channel strategist Claudio Ayub explains how to build a relationship with your distributors that will set you apart from the crowd.

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  • Maximize the Effectiveness of Your MDF/Co-Op Program

    Maximize the Effectiveness of Your MDF/Co-Op Program

    MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.

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  • Incentive Program Tax Concerns1:00:43

    Incentive Program Tax Concerns

    Point-based employee recognition programs have been growing in popularity, but the income tax treatment of awards received by employees through these programs remains unsettled.

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  • Market Development Funds & Co-Op Program Building Blocks

    Market Development Funds & Co-Op Program Building Blocks

    Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.

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  • Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub42:10

    Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub

    A behavior-based channel incentive program that strengthens your relationships with partners and establishes a competitive differentiation for your channel program.

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  • Channel Rewards RFP Template

    Channel Rewards RFP Template

    Shorten your time to RFP for a rewards program, and Accurately discern the best agency fit to your unique and specific needs.

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  • Fall in Love with your Market Development Funds All Over Again

    Fall in Love with your Market Development Funds All Over Again

    Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • How Points-Based Rewards Accelerate Digital Transformation54:34

    How Points-Based Rewards Accelerate Digital Transformation

    Industry leading organizations are moving away from only rewarding finish-line results. Instead, they are rewarding desired actions taken at specific sales cycle stages.

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  • Effective Channel Incentive Types and Programs

    Effective Channel Incentive Types and Programs

    Behavior-based models are the future of channel incentive types and programs.

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  • Promotional Allowance Program Regulations

    Promotional Allowance Program Regulations

    Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.

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  • Points-based Channel Rewards

    Points-based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • The Role of the CAM

    The Role of the CAM

    In today's channel knowing your role is half the battle. Cams wear many hats and understanding them will help you optimize your program.

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  • An Hour at the Desk of a CAM

    An Hour at the Desk of a CAM

    Understanding the role of a successful CAM in extremely important, and can help empower you channel program.

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  • The State of Channel Incentives37:54

    The State of Channel Incentives

    This webinar provides a strategic approach to channel incentives that will accelerate your partner’s time to revenue and increase partner loyalty.

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  • World of a Channel Account Manager

    World of a Channel Account Manager

    Channel account managers influence many aspects of business within the channel - and it's important to understand how different aspects of their world operate.

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  • Request for Proposal Template: Market Development Funds

    Request for Proposal Template: Market Development Funds

    The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).

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