Strategies that Strengthen Your Channel During a Recession

International Data Corporation cut its IT spending forecast for 2020, expecting to see a significant slowdown in hardware, software, and services spending as the coronavirus pandemic continues to spread across the globe. The market research firm now forecasts only 1% growth in IT spending in 2020, compared to its original expectation in January of 5% growth year-over-year, adding that its spending forecast is likely to keep notching downward.

There are measures your brand can take to support your partners during this crisis. In this Incentive Insights read our recommendations and learn about the tactics industry leaders are using to help shore up their channel against the current economic downturn.

About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

More Content by Perks WW Channel Experts
Previous Article
What's your Definition of a Channel Rebate?
What's your Definition of a Channel Rebate?

The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s...

Next Video
Channel Rewards Framework to Accelerate the Partner Journey
Channel Rewards Framework to Accelerate the Partner Journey

Learn about an incentive framework that you can use to accelerate and align the partner journey to your spe...