Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
About the Author
More Content by Perks WW Channel Experts
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
About the Author
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Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
More Content by Perks WW Channel Experts
The First-To-Market, Fully Dedicated TMT Practice Empowers Technology, Media, and Telecom Brands to Optimize all Incentives Management
Perks WW Purchase Marks 360insights’ Sixth Acquisition in Three Years – Significantly Boosting its Reach, Capabilities and Global Leadership
Learn how to properly define your MDF objectives to effectively measure program ROI
Drive your partners’ engagement with your MDF program while keeping your programs on track.
Legal regulations to apply to your MDF program.
Read this case study that helped a leading global market research organization gain a more engaged community of panelists while also making lighter work of reward management for the organization.
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.
Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives
There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a
This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.
Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.
Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.