Perks WW Channel Webinar Promises Improved MDF ROI

October 18, 2018 Perks WW Channel Experts

Perks WW Channel Announces Webinar about Promotional Allowance Program Best Practices

Craig DeWolf, Perks WW VP of Marketing Enablement, will share insider insights about running a successful MDF/Co-Op program.

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, today announced that they are planning a live webinar for November 01, 2018 that will inform participants about ways they can better design, managed, and assess market development funds programs.

Perks WW VP of Marketing Enablement, Craig DeWolf, will discuss the eight variables of a program design, how to align MDF to the partner’s and buyer’s journeys, and best practices for tracking ROI.

The Curious Case of MDF ROI aims to reach vendors that are ready to realize the full potential of their MDF/Co-Op programs by implementing tactics recommended by DeWolf. Participants can expect to hear about:

Aligning MDF spending to attain corporate objectives
Where MDF fits into the broader incentive mix/tool set
Evaluating the ROI of your MDF program
Ways to make a program more effective—without spending more money

DeWolf stated, “Our goal in general is to help vendors fall in love with MDF all over again. During the webinar we will show people that they can update and improve their programs without spending additional money. Attendees will take away methods for setting clear, measurable objectives for their MDF program. They will also receive best practices for designing, assessing, and evolving their program.”

Those wishing to register for the webinar can do so on www.PerksWW.com.

For the latest channel incentive news, follow Perks WW Channel on LinkedIn and Twitter and sign up for the monthly channel incentives newsletter.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
More Content by Perks WW Channel Experts

Perks WW Channel Webinar Promises Improved MDF ROI

About the Author

Previous Article

Next Article

Perks WW Channel Webinar Promises Improved MDF ROI

About the Author

Previous Article

Next Article

Other content in this Stream

Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

Learn the steps for onboarding new channel partners to your market development funds program.

Learn how behavior-based promotions change channel partner behavior and improve performance.

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.

Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe

Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.