Perks WW Channel Webinar Promises Improved MDF ROI

Perks WW Channel Announces Webinar about Promotional Allowance Program Best Practices

Craig DeWolf, Perks WW VP of Marketing Enablement, will share insider insights about running a successful MDF/Co-Op program.

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, today announced that they are planning a live webinar for November 01, 2018 that will inform participants about ways they can better design, managed, and assess market development funds programs.

Perks WW VP of Marketing Enablement, Craig DeWolf, will discuss the eight variables of a program design, how to align MDF to the partner’s and buyer’s journeys, and best practices for tracking ROI.

The Curious Case of MDF ROI aims to reach vendors that are ready to realize the full potential of their MDF/Co-Op programs by implementing tactics recommended by DeWolf. Participants can expect to hear about:

  • Aligning MDF spending to attain corporate objectives
  • Where MDF fits into the broader incentive mix/tool set
  • Evaluating the ROI of your MDF program
  • Ways to make a program more effective—without spending more money

DeWolf stated, “Our goal in general is to help vendors fall in love with MDF all over again. During the webinar we will show people that they can update and improve their programs without spending additional money. Attendees will take away methods for setting clear, measurable objectives for their MDF program. They will also receive best practices for designing, assessing, and evolving their program.”

Those wishing to register for the webinar can do so on

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About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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