Perks WW Channel Webinar Promises Improved MDF ROI

Perks WW Channel Announces Webinar about Promotional Allowance Program Best Practices

Craig DeWolf, Perks WW VP of Marketing Enablement, will share insider insights about running a successful MDF/Co-Op program.

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, today announced that they are planning a live webinar for November 01, 2018 that will inform participants about ways they can better design, managed, and assess market development funds programs.

Perks WW VP of Marketing Enablement, Craig DeWolf, will discuss the eight variables of a program design, how to align MDF to the partner’s and buyer’s journeys, and best practices for tracking ROI.

The Curious Case of MDF ROI aims to reach vendors that are ready to realize the full potential of their MDF/Co-Op programs by implementing tactics recommended by DeWolf. Participants can expect to hear about:

Aligning MDF spending to attain corporate objectives
Where MDF fits into the broader incentive mix/tool set
Evaluating the ROI of your MDF program
Ways to make a program more effective—without spending more money

DeWolf stated, “Our goal in general is to help vendors fall in love with MDF all over again. During the webinar we will show people that they can update and improve their programs without spending additional money. Attendees will take away methods for setting clear, measurable objectives for their MDF program. They will also receive best practices for designing, assessing, and evolving their program.”

Those wishing to register for the webinar can do so on www.PerksWW.com.

For the latest channel incentive news, follow Perks WW Channel on LinkedIn and Twitter and sign up for the monthly channel incentives newsletter.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
More Content by Perks WW Channel Experts

Request a Demo

Return to Home

Perks WW Channel Webinar Promises Improved MDF ROI

About the Author

Previous Article

Next Article

Perks WW Channel Webinar Promises Improved MDF ROI

About the Author

Previous Article

Next Article

Other content in this Stream

Learn how to properly define your MDF objectives to effectively measure program ROI

Drive your partners’ engagement with your MDF program while keeping your programs on track.

Legal regulations to apply to your MDF program.

Read this case study that helped a leading global market research organization gain a more engaged community of panelists while also making lighter work of reward management for the organization.

Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!

The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives

There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.

Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a

This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.

Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.

Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.