Perks WW Channel Releases MDF Managed-Services Guide

Guide to Selecting an MDF Managed-Services Provider from Perks WW Channel

Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program success.

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, today announced their new handbook about how a managed-service provider can enhance MDF/Co-Op program experience, what to assess when seeking a managed-service provider, and why support and services are important to channel partners.

The eBook is a follow up to Crucial Considerations for Selecting an MDF Provider, which addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider. A Buyer’s Guide to Selecting MDF Program Managed Services goes a step further by outlining the four critical services that a managed-services provider should be able to fulfill. The four areas for consideration covered in the guide include:

  1. Strategy and Best Practices Expertise
  2. Claim and Compliance Auditing
  3. Robustness of User Support
  4. Payments and Program Reimbursement

Craig DeWolf, Perks WW VP of Marketing Enablement, suggests vendors should not be penny wise and pound foolish, “When evaluating managed-service providers for your MDF/Co-Op program, don’t just look at the cost per claim or software fees. You are choosing a partner to manage millions of dollars in promotional allowances. You should base your choice on which provider will best help you get the greatest return from your promotional allowance investment. Our eBook details all the characteristics you should consider to move your program from good to great—while still being cost-effective.”

Anyone wishing to read A Buyer’s Guide to Selecting MDF Program Managed Services can download a free copy on

For the latest channel incentive news, follow Perks WW Channel on LinkedIn and Twitter and sign up for the monthly channel incentives newsletter.

About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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