MDF Program Strategy Blueprint

Although market development funds (MDF) and cooperative marketing (Co-op) are pillar programs in the channel, many marketers are not fully utilizing the potential of these programs to set themselves apart from the competition. Why? Many promotional allowance programs need a hard refresh to overcome an unwieldy design. 

MDF programs present a variety of pain points for channel marketers—managing budgets, global payments, attending to multiple go-to-market models, and lack of insight into return on investment are just a few. 

The complexity of MDF programs doesn’t just affect vendors. Channel partners run into trouble administering cumbersome programs, tracking reimbursements, dealing with slow payments, and executing marketing programs. 

So how does one address these obstacles without dramatically increasing spending or adding resources? This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.


About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ methodology.

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