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A Buyer's Guide to MDF Managed Services

October 4, 2018 Perks WW Channel Experts

In spite of vast changes in how vendors support their partners, promotional allowance programs remain a constant in the channel marketing war chest. Market development funds (MDF) and cooperative advertising (Co-Op) still represent as much as 10 to 15 percent of a marketer’s channel budget.

Because of the budget size and potential these programs promise for building business, channel marketers are wise to focus on MDF/Co-Op strategy and implementation—both in the choice of program management software and program optimization.  

About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ methodology.

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