Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner ...
Learn how to properly define your MDF objectives to effectively measure program ROI
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.
Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives
There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a
This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.
Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.
Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.
Employers are exploring new, creative ways to overcome challenges presented during the pandemic and finding new ways to motivate employees remotely. Here’s five ideas to help your team stay connected
Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.