A Starter's Guide to Finding an MDF/Co-Op Solution Provider

October 1, 2018 Craig DeWolf

Whether you are an initiator, influencer, or final decision maker, selecting a promotional allowance solution can be taxing and time consuming. The project gets especially tricky when a clear consensus about needs is missing.

Jumpstart the conversation within your team and a prospective agency with the following considerations.

About the Author

Craig DeWolf

Craig DeWolf, Perks WW VP, Marketing Enablement, has over 30 years of channel program and trade marketing experience spanning a variety of industries and distribution models including technology and consumer product companies. As Vice President, Marketing Enablement he provides a unique multi-industry perspective gleaned from a background working across agency, supplier, and vendor/manufacturer roles. Craig has engaged with key business partners and worked with a variety of clients on both channel and trade strategies and programs, including: AT&T, Apple, Avaya, Bridgestone Goodrich, Canon USA, Hewlett-Packard, Kraft, Oracle, Panasonic, Timex and Xerox. Immediately before joining Perks Worldwide, Craig held senior roles at Hawk Incentives, Hawkeye Channel, and CCI—a work history that shows his deep understanding of the channel space.

More Content by Craig DeWolf
Previous Flipbook
A Buyer's Guide to MDF Managed Services
A Buyer's Guide to MDF Managed Services

Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

Next Flipbook
Crucial Considerations for Selecting an MDF Provider
Crucial Considerations for Selecting an MDF Provider

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising ...