Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales
channels. So, why is it so hard to settle on a management solution? In most cases, this is
because marketers lack a clear understanding of what is needed—for today and into tomorrow—
as well as the means to evaluate alternatives against those needs. We hope to address that
here. The practical tips outlined here will help you understand your requirements by assessing the
commonalities of MDF/Co-Op solutions.
About the Author
Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs.
Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
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