Work Email

First Name

Last Name

Country

Perks WW is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below.

Yes, I consent

Thank you!

Error - something went wrong!

Crucial Considerations for Selecting an MDF Provider

Perks WW Channel Experts

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales

channels. So, why is it so hard to settle on a management solution? In most cases, this is

because marketers lack a clear understanding of what is needed—for today and into tomorrow—

as well as the means to evaluate alternatives against those needs. We hope to address that

here. The practical tips outlined here will help you understand your requirements by assessing the

commonalities of MDF/Co-Op solutions.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
More Content by Perks WW Channel Experts

Request Demo

Return to Home

Crucial Considerations for Selecting an MDF Provider

About the Author

Previous Flipbook

Next Article

Crucial Considerations for Selecting an MDF Provider

About the Author

Previous Flipbook

Next Article

Other content in this Stream

Learn five channel partner engagement best practices for the evolved partner journey.

This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.

Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.

In this webinar, we analyze rebate types, how they are applied, measure the impact of rebates on partner performance, and examine the effective use of rebates as part of a holistic channel program.

What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.

Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!

Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.

The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.

See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

Look at how you can align your channel rewards to the partner journey and partner personas.

There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.