Work Email

First Name

Last Name

Country

Perks WW is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below.

Yes, I consent

Thank you!

Error - something went wrong!

Crucial Considerations for Selecting an MDF Provider

September 18, 2018 Perks WW Channel Experts

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales

channels. So, why is it so hard to settle on a management solution? In most cases, this is

because marketers lack a clear understanding of what is needed—for today and into tomorrow—

as well as the means to evaluate alternatives against those needs. We hope to address that

here. The practical tips outlined here will help you understand your requirements by assessing the

commonalities of MDF/Co-Op solutions.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
More Content by Perks WW Channel Experts

Crucial Considerations for Selecting an MDF Provider

About the Author

Previous Flipbook

Next Article

Crucial Considerations for Selecting an MDF Provider

About the Author

Previous Flipbook

Next Article

Other content in this Stream

Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

Learn the steps for onboarding new channel partners to your market development funds program.

Learn how behavior-based promotions change channel partner behavior and improve performance.

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

Leading channel incentives and marketing agency announces November 2018 webinar that will share insider insights about running a successful MDF/Co-Op program.

Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe

Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?