A Checklist for Channel Account Management Success

Technology vendors make major investments in their channels, including the resource of a CAM, who works closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. Following is a final checklist of guidelines to ensure optimum performance on the part of the CAM.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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