Work Email

First Name

Last Name

Country

Perks WW is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below.

Yes, I consent.

Thank you!

Error - something went wrong!

Adapting Channel Rebates for Digital Transformation

July 25, 2018 Claudio Ayub

As the channel ecosystem adapts to digital transformation, vendors are acknowledging that the incentives they used in the past are not guaranteed to support future growth strategies. The digitally-connected buyer, expanded routes to market, and the advancement of recurring revenue models have ushered in a new era. To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale. In addition to recognizing a job well done, incentives should deepen the partner’s skills to increase sales and market share.

About the Author

Chief Strategy Officer Claudio Ayub brings over 20 years of global channel marketing experience to Perks.He has executed major go-to-market programs for a variety of vendors, including Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others.
Visit Website More Content by Claudio Ayub

Adapting Channel Rebates for Digital Transformation

About the Author

Previous Article

Next Flipbook

Adapting Channel Rebates for Digital Transformation

About the Author

Previous Article

Next Flipbook

Other content in this Stream

This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

Learn eight compelling reasons why you should include the vendor alliance sales journey, with attach rate products, in your channel sales incentive efforts.

Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

Learn how to improve deal registration channel incentive promotions with this four-step formula.

Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.

Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

Discover recommendations for selecting incentive types that will best influence desired partner behavior.

Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

Learn the steps for onboarding new channel partners to your market development funds program.

Learn how behavior-based promotions change channel partner behavior and improve performance.

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.