As the channel ecosystem adapts to digital transformation, vendors are acknowledging that the incentives they used in the past are not guaranteed to support future growth strategies. The digitally-connected buyer, expanded routes to market, and the advancement of recurring revenue models have ushered in a new era. To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale. In addition to recognizing a job well done, incentives should deepen the partner’s skills to increase sales and market share.
About the Author
Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ methodology.More Content by Perks WW Channel Experts