An Incentive Framework to Align the Buyer and Partner Journeys

Learn how the digitally-connected B2B customer is driving a whole range of behavioral changes between suppliers, partners and end-customers; especially when dealing with how end-customers obtain information and purchase products.

Discover how to use incentives to align the buyers and partners’ journeys for improved channel performance. Take away actionable insights to achieving alignment, methods to identify behaviors that are important to your brand and a clear understanding of how incentives can and should be used to modify the partner’s sales process, around the buyer’s behavior.


About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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