Perks WW Channel

Channel Sales, Channel Programs, Gamification positioning, MDF, Rebate, Channel Loyalty and Sales Channel Incentive Programs Resources

  • Top Tips to Turn MDF into a Competitive Advantage

    Top Tips to Turn MDF into a Competitive Advantage

    Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

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  • How to Deliver a Partner-Centric Partner Experience

    How to Deliver a Partner-Centric Partner Experience

    Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

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  • Selecting Incentive Types that Influence Desired Partner Behavior

    Selecting Incentive Types that Influence Desired Partner Behavior

    Discover recommendations for selecting incentive types that will best influence desired partner behavior.

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  • Is your MDF program controlled by sales or marketing?

    Is your MDF program controlled by sales or marketing?

    Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

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  • Teaching Demand Generation with Learning-Based Incentives

    Teaching Demand Generation with Learning-Based Incentives

    Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

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  • How to Onboard Channel Partners for MDF Programs

    How to Onboard Channel Partners for MDF Programs

    Learn the steps for onboarding new channel partners to your market development funds program.

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  • Using Behavior-Based Promotions to Grow Partner Performance

    Using Behavior-Based Promotions to Grow Partner Performance

    Learn how behavior-based promotions change channel partner behavior and improve performance.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • Accelerate Your Partners' Digital Transformation

    Accelerate Your Partners' Digital Transformation

    The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.

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  • Perks WW Channel Webinar Promises Improved MDF ROI

    Perks WW Channel Webinar Promises Improved MDF ROI

    Leading channel incentives and marketing agency announces November 2018 webinar that will share insider insights about running a successful MDF/Co-Op program.

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  • Perks WW Channel Releases MDF Managed-Services Guide

    Perks WW Channel Releases MDF Managed-Services Guide

    Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe

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  • A Buyer's Guide to MDF Managed Services

    A Buyer's Guide to MDF Managed Services

    Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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  • A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

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  • Crucial Considerations for Selecting an MDF Provider

    Crucial Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • Perks WW Releases Guide to Finding an MDF Solution Provider

    Perks WW Releases Guide to Finding an MDF Solution Provider

    The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

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  • Channel Rebates eBook Available from Perks WW Channel

    Channel Rebates eBook Available from Perks WW Channel

    eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

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  • Accelerate Your Partners' Digital Transformation With Point-Based Rewards52:31

    Accelerate Your Partners' Digital Transformation With Point-Based Rewards

    Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

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  • Stop the Pain of Tracking Channel Marketing Allowance ROI

    Stop the Pain of Tracking Channel Marketing Allowance ROI

    Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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