Perks WW Channel

Channel Sales, Channel Programs, Gamification positioning, MDF, Rebate, Channel Loyalty and Sales Channel Incentive Programs Resources

  • Teaching Demand Generation with Learning-Based Incentives

    Teaching Demand Generation with Learning-Based Incentives

    Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

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  • How to Onboard Channel Partners for MDF Programs

    How to Onboard Channel Partners for MDF Programs

    Learn the steps for onboarding new channel partners to your market development funds program.

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  • Using Behavior-Based Promotions to Grow Partner Performance

    Using Behavior-Based Promotions to Grow Partner Performance

    Learn how behavior-based promotions change channel partner behavior and improve performance.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • Perks WW Channel Webinar Promises Improved MDF ROI

    Perks WW Channel Webinar Promises Improved MDF ROI

    Leading channel incentives and marketing agency announces November 2018 webinar that will share insider insights about running a successful MDF/Co-Op program.

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  • Perks WW Channel Releases MDF Managed-Services Guide

    Perks WW Channel Releases MDF Managed-Services Guide

    Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe

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  • A Buyer's Guide to MDF Managed Services

    A Buyer's Guide to MDF Managed Services

    Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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  • A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

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  • Crucial Considerations for Selecting an MDF Provider

    Crucial Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • Perks WW Releases Guide to Finding an MDF Solution Provider

    Perks WW Releases Guide to Finding an MDF Solution Provider

    The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

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  • Channel Rebates eBook Available from Perks WW Channel

    Channel Rebates eBook Available from Perks WW Channel

    eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

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  • Accelerate Your Partners' Digital Transformation With Point-Based Rewards52:31

    Accelerate Your Partners' Digital Transformation With Point-Based Rewards

    Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

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  • Stop the Pain of Tracking Channel Marketing Allowance ROI

    Stop the Pain of Tracking Channel Marketing Allowance ROI

    Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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  • Referral Incentive Programs for Long Tail Partners

    Referral Incentive Programs for Long Tail Partners

    Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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  • Incentive Programs for Professional Services Partners

    Incentive Programs for Professional Services Partners

    Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

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  • Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

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  • Adapting Channel Rebates for Digital Transformation

    Adapting Channel Rebates for Digital Transformation

    To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

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  • Market Development Fund Programs: A Blueprint for Success

    Market Development Fund Programs: A Blueprint for Success

    Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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