Partner Specialization Areas to Engage the New Buyer

What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.

Discover recommendations for selecting incentive types that will best influence desired partner behavior.

Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

Learn the steps for onboarding new channel partners to your market development funds program.

Learn how behavior-based promotions change channel partner behavior and improve performance.

SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?

Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.

Channel strategist Claudio Ayub explains how to build a relationship with your distributors that will set you apart from the crowd.

Behavior-based models are the future of channel incentive types and programs.

While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the partner type that changes.

Marketing certification programs have strong value for your partners but getting them to see the value can be a challenge. Channel expert Claudio Ayub explains how to get past this road block.

Even when it appears there is not a dedicated marketing associate at your channel partner’s company, there is. And that person will be interested in your marketing certification program.

Wondering how to increase channel marketing automation tool use? Channel strategist Claudio Ayub explains how a marketing accreditation program will save the day.

Channel strategist Claudio Ayub explains how to correlate points for activities to results in sales using a points-based rewards program.

Learn how a points-based channel rewards program can address the legal and compliance issues surrounding reloadable debit cards used to pay for SPIFFs.

With a points-based channel rewards program you can incent on the company level and the individual level. How does this work without partner management interfering? Claudio Ayub explains.