Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

  • Ultimate Guide to Points-Based Channel Rewards

    Ultimate Guide to Points-Based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • Accelerate Partners for Life: Master lasting partner success.41:16

    Accelerate Partners for Life: Master lasting partner success.

    Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • Perks WW Channel Webinar Promises Improved MDF ROI

    Perks WW Channel Webinar Promises Improved MDF ROI

    Leading channel incentives and marketing agency announces November 2018 webinar that will share insider insights about running a successful MDF/Co-Op program.

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  • Perks WW Channel Releases MDF Managed-Services Guide

    Perks WW Channel Releases MDF Managed-Services Guide

    Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe

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  • A Buyer's Guide to MDF Managed Services

    A Buyer's Guide to MDF Managed Services

    Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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  • Crucial Considerations for Selecting an MDF Provider

    Crucial Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • Perks WW Releases Guide to Finding an MDF Solution Provider

    Perks WW Releases Guide to Finding an MDF Solution Provider

    The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

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  • Channel Rebates eBook Available from Perks WW Channel

    Channel Rebates eBook Available from Perks WW Channel

    eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

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  • Accelerate Your Partners' Digital Transformation With Point-Based Rewards52:31

    Accelerate Your Partners' Digital Transformation With Point-Based Rewards

    Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

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  • Perks WW Channel Podcast Addresses Key Challenges Presented by New Channel Ecosphere

    Perks WW Channel Podcast Addresses Key Challenges Presented by New Channel Ecosphere

    Channel incentives and loyalty agency produces new podcast that responds to the pressing questions facing the indirect sales industry.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Market Development Fund Programs: A Blueprint for Success

    Market Development Fund Programs: A Blueprint for Success

    Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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  • How to Fact Check Channel Partner Self-Assessments

    How to Fact Check Channel Partner Self-Assessments

    If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?

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  • Choice is the Most Effective Partner Incentive Strategy

    Choice is the Most Effective Partner Incentive Strategy

    Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.

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  • Accelerating (MDF) Demand Creation in the Channel48:20

    Accelerating (MDF) Demand Creation in the Channel

    Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

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  • The Role of the CAM

    The Role of the CAM

    In today's channel knowing your role is half the battle. Cams wear many hats and understanding them will help you optimize your program.

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  • An Hour at the Desk of a CAM

    An Hour at the Desk of a CAM

    Understanding the role of a successful CAM in extremely important, and can help empower you channel program.

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  • World of a Channel Account Manager

    World of a Channel Account Manager

    Channel account managers influence many aspects of business within the channel - and it's important to understand how different aspects of their world operate.

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  • Partner Enablement Roadmap

    Partner Enablement Roadmap

    Successful partner enablement requires careful design, planning and analysis. Our roadmap will help you get prepared to optimize your program and achieve results.

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