Deb Broderson

Deb Broderson comes to Perks with 30 years of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. Deb has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations. Deb has worked on both the agency and client-side of the business, providing a well-rounded perspective to client challenges. Deb was honored as one of the Top 50 Channel Chiefs in North America by CRN.

  • Partner Communications and Your Value Proposition

    Partner Communications and Your Value Proposition

    Learn the four phases of an effective value proposition communications plan.

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  • What's your Definition of a Channel Rebate?

    What's your Definition of a Channel Rebate?

    The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives

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  • Channel Incentives: Marketplace Best Practices

    Channel Incentives: Marketplace Best Practices

    It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.

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  • Sales Professionals: Motivated by What?

    Sales Professionals: Motivated by What?

    The competition for top-performing sales professionals is fierce! Executives & HR leaders continue to look for ways to attract great employees, engage their workforce and retain their greatest asset.

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