Craig DeWolf

Craig DeWolf, Perks WW VP, Marketing Enablement, has over 30 years of channel program and trade marketing experience spanning a variety of industries and distribution models including technology and consumer product companies. As Vice President, Marketing Enablement he provides a unique multi-industry perspective gleaned from a background working across agency, supplier, and vendor/manufacturer roles. Craig has engaged with key business partners and worked with a variety of clients on both channel and trade strategies and programs, including: AT&T, Apple, Avaya, Bridgestone Goodrich, Canon USA, Hewlett-Packard, Kraft, Oracle, Panasonic, Timex and Xerox. Immediately before joining Perks Worldwide, Craig held senior roles at Hawk Incentives, Hawkeye Channel, and CCI—a work history that shows his deep understanding of the channel space.

  • Is your MDF program controlled by sales or marketing?

    Is your MDF program controlled by sales or marketing?

    Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

    Read
  • Stop the Pain of Tracking Channel Marketing Allowance ROI

    Stop the Pain of Tracking Channel Marketing Allowance ROI

    Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

    Read
  • Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

    Read
  • Fall in Love with your Market Development Funds All Over Again

    Fall in Love with your Market Development Funds All Over Again

    Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.

    Read
  • MDF Program Strategy Blueprint

    MDF Program Strategy Blueprint

    This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.

    Read
  • loading
    Loading More...