Claudio Ayub

Chief Strategy Officer Claudio Ayub brings over 20 years of global channel marketing experience to Perks.He has executed major go-to-market programs for a variety of vendors, including Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others.

  • Are Rebates Still Relevant?

    Are Rebates Still Relevant?

    Behavior-based models are the future of channel incentive types and programs.

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  • Effective Channel Incentive Types and Programs

    Effective Channel Incentive Types and Programs

    Behavior-based models are the future of channel incentive types and programs.

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  • Influence of the Cloud on Channel Partners and Incentives

    Influence of the Cloud on Channel Partners and Incentives

    While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the partner type that changes.

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  • Demonstrate the Value of a Marketing Certification Program

    Demonstrate the Value of a Marketing Certification Program

    Marketing certification programs have strong value for your partners but getting them to see the value can be a challenge. Channel expert Claudio Ayub explains how to get past this road block.

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  • Channel Marketing Certification Programs Benefit SMB Partners

    Channel Marketing Certification Programs Benefit SMB Partners

    Even when it appears there is not a dedicated marketing associate at your channel partner’s company, there is. And that person will be interested in your marketing certification program.

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  • How to Improve Channel Marketing Automation Tool Use

    How to Improve Channel Marketing Automation Tool Use

    Wondering how to increase channel marketing automation tool use? Channel strategist Claudio Ayub explains how a marketing accreditation program will save the day.

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  • The Channel Marketing Automation Saga Continues

    The Channel Marketing Automation Saga Continues

    Channel marketing automation usage continues to be a challenge for many vendors. In this article learn how channel incentive management solutions will end the channel marketing automation saga.

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  • How do I correlate points for activities?

    How do I correlate points for activities?

    Channel strategist Claudio Ayub explains how to correlate points for activities to results in sales using a points-based rewards program.

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  • What’s the deal with the legal issues around reloadable debit cards?

    What’s the deal with the legal issues around reloadable debit cards?

    Learn how a points-based channel rewards program can address the legal and compliance issues surrounding reloadable debit cards used to pay for SPIFFs.

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  • How to incent individuals within a partner organization?

    How to incent individuals within a partner organization?

    With a points-based channel rewards program you can incent on the company level and the individual level. How does this work without partner management interfering? Claudio Ayub explains.

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  • How do Points-based Channel Rewards Work?

    How do Points-based Channel Rewards Work?

    Experts agree that points-based channel rewards improve channel partner performance, but how do they work?

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  • Bridging the Four Gaps in Channel Rewards Program Management

    Bridging the Four Gaps in Channel Rewards Program Management

    SiriusDecisions survey results show the channel incentives pain points channel marketing and sales professionals from a cross section of organizations are facing in the current channel ecosphere.

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  • Are vendors adapting channel partner programs for the IoT?

    Are vendors adapting channel partner programs for the IoT?

    Read about the IoT programs GE, IBM, and Cisco have implemented to share resources, expertise, leads, and training with their channel partners.

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  • What opportunities does IoT present for solution providers?

    What opportunities does IoT present for solution providers?

    Wondering what opportunities IoT has to offer solution providers? How about app development, analytics, consulting and security.

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  • 5 Categories to Include in Your Channel Rewards Request for Proposal

    5 Categories to Include in Your Channel Rewards Request for Proposal

    An RFP response will arm you with the information needed to select the right vendor for your unique and specific needs. Learn 5 specific topics you should cover in your RFP.

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  • Channel Incentives and Your Marketing Certification Program

    Channel Incentives and Your Marketing Certification Program

    Learn how to use channel partner incentives in conjunction with a marketing certification program.

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  • Three components of successful marketing certification courses

    Three components of successful marketing certification courses

    Learn about the essential course components for a marketing certification program: buyer’s journey, demand type, and multi-touch lead development.

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  • New to the idea of marketing certification? Start here.

    New to the idea of marketing certification? Start here.

    In this blog post we'll explain the basics of how to use a marketing certification program to increase partner use of your channel marketing automation tools and improve partner-led demand creation.

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  • Show Me the Money!

    Show Me the Money!

    Learn the four guidelines for a successful “show me the money” strategy that will present your channel partners with a value proposition, aligned with their challenges and key performance indicators

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  • The Impact of the New SiriusDecisions Demand Waterfall

    The Impact of the New SiriusDecisions Demand Waterfall

    Learn how the switch from prospects to demand units in latest version of SiriusDecisions’ Demand Waterfall applies to your marketing and sales strategy.

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