What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Learn five channel partner engagement best practices for the evolved partner journey.
What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.
Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.
See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Look at how you can align your channel rewards to the partner journey and partner personas.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
Three ways to overcome channel deal registration promotion barriers: build trust, make it easy, and put an incentive well ahead of the closed sale.
Learn how to improve deal registration channel incentive promotions with this four-step formula.
Discover recommendations for selecting incentive types that will best influence desired partner behavior.
Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.
Learn the steps for onboarding new channel partners to your market development funds program.
Learn how behavior-based promotions change channel partner behavior and improve performance.
The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.
SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.
Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.
Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.
To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.