Latest Content

Incentive solutions that build loyalty, achieve business goals and connect with your channel partners, employees and consumers.

  • Say Goodbye to Your Sales Talent Nightmare

    Say Goodbye to Your Sales Talent Nightmare

    How to Design Sales Incentives That Work & Give Your Sales Managers Back Their Beauty Sleep

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  • HR Managers Guide to Employee Recognition

    HR Managers Guide to Employee Recognition

    This eBook contains an actionable guide to help HR Managers master the intricacies of recognition and engage their workforce.

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  • HR Executives' Guide to Mastering Employee Engagement

    HR Executives' Guide to Mastering Employee Engagement

    This eBook contains six actionable steps to help you engage your employees, become a more effective manager, and achieve measurable results.

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  • Cash is Not King

    Cash is Not King

    In this eBook, we analyze different approaches to reward programs and best practices to promote the highest level of engagement and performance.

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  • Request for Proposal Template: Market Development Funds

    Request for Proposal Template: Market Development Funds

    The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • Channel Rewards RFP Template

    Channel Rewards RFP Template

    Shorten your time to RFP for a rewards program, and Accurately discern the best agency fit to your unique and specific needs.

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  • The Definitive Partner Experience How-to-Guide

    The Definitive Partner Experience How-to-Guide

    This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the essential building blocks of the online partner experience.

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  • The Secret Ingredient to Partner Enablement

    The Secret Ingredient to Partner Enablement

    Incentivized Training to Increase Marketing Automation Tool Usage

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  • Co-Op Versus MDF Funding Models

    Co-Op Versus MDF Funding Models

    Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.

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  • Perks Worldwide Accelerates Innovation—Unveils Next-Generation MDF Solution Improving Management of Global MDF/Co-Op Programs

    Perks Worldwide Accelerates Innovation—Unveils Next-Generation MDF Solution Improving Management of Global MDF/Co-Op Programs

    Perks WW Channel, today announced the launch of a new MDF module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models.

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  • Market Development Funds & Co-Op Program Building Blocks

    Market Development Funds & Co-Op Program Building Blocks

    Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.

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  • Are Rebates Still Relevant?

    Are Rebates Still Relevant?

    Behavior-based models are the future of channel incentive types and programs.

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  • Effective Channel Incentive Types and Programs

    Effective Channel Incentive Types and Programs

    Behavior-based models are the future of channel incentive types and programs.

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  • Influence of the Cloud on Channel Partners and Incentives

    Influence of the Cloud on Channel Partners and Incentives

    While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the partner type that changes.

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  • Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub42:10

    Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub

    A behavior-based channel incentive program that strengthens your relationships with partners and establishes a competitive differentiation for your channel program.

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  • MDF Program Strategy Blueprint

    MDF Program Strategy Blueprint

    This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.

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  • Promotional Allowance Program Regulations

    Promotional Allowance Program Regulations

    Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.

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  • We’ve come a long way, baby, but still so far to go.

    We’ve come a long way, baby, but still so far to go.

    How are you going to mark International Women’s Day? Perks WW CMO, Deb Broderson is committing to #pressforprogress through mentorship and supporting STEM girls.

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  • Demonstrate the Value of a Marketing Certification Program

    Demonstrate the Value of a Marketing Certification Program

    Marketing certification programs have strong value for your partners but getting them to see the value can be a challenge. Channel expert Claudio Ayub explains how to get past this road block.

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  • Channel Marketing Certification Programs Benefit SMB Partners

    Channel Marketing Certification Programs Benefit SMB Partners

    Even when it appears there is not a dedicated marketing associate at your channel partner’s company, there is. And that person will be interested in your marketing certification program.

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  • How to Improve Channel Marketing Automation Tool Use

    How to Improve Channel Marketing Automation Tool Use

    Wondering how to increase channel marketing automation tool use? Channel strategist Claudio Ayub explains how a marketing accreditation program will save the day.

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  • Unlock your MDF Program Potential with the Foundational Elements

    Unlock your MDF Program Potential with the Foundational Elements

    The key to unlocking your MDF program's potential is to pay close attention to 8 key variables.

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  • Foundational Elements Impacting MDF Program Design

    Foundational Elements Impacting MDF Program Design

    Careful consideration of these eight MDF variables will unlock the full potential of your MDF program.

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  • The Channel Marketing Automation Saga Continues

    The Channel Marketing Automation Saga Continues

    Channel marketing automation usage continues to be a challenge for many vendors. In this article learn how channel incentive management solutions will end the channel marketing automation saga.

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  • How do I correlate points for activities?

    How do I correlate points for activities?

    Channel strategist Claudio Ayub explains how to correlate points for activities to results in sales using a points-based rewards program.

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  • What’s the deal with the legal issues around reloadable debit cards?

    What’s the deal with the legal issues around reloadable debit cards?

    Learn how a points-based channel rewards program can address the legal and compliance issues surrounding reloadable debit cards used to pay for SPIFFs.

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  • How to incent individuals within a partner organization?

    How to incent individuals within a partner organization?

    With a points-based channel rewards program you can incent on the company level and the individual level. How does this work without partner management interfering? Claudio Ayub explains.

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  • Maximize the Effectiveness of Your MDF/Co-Op Program

    Maximize the Effectiveness of Your MDF/Co-Op Program

    MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.

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