Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub
A behavior-based channel incentive program that strengthens your relationships with partners and establishes a competitive differentiation for your channel program.
How Points-Based Rewards Accelerate Digital Transformation
Industry leading organizations are moving away from only rewarding finish-line results. Instead, they are rewarding desired actions taken at specific sales cycle stages.
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
Request for Proposal Template: Market Development Funds
The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).
How Marketing Certification Programs Improve CMM Tool Usage
How to plan and deliver a marketing certification program that will increase through-partner marketing automation tool use and improve partner-led demand creation.
This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the essential building blocks of the online partner experience.
A Crash Course in Modernizing Your Channel Rebates
A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.
Referral Incentive Programs for Long Tail Partners
Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.
Incentive Programs for Professional Services Partners
Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.
Anti-Bribery and MDF: Often Overlooked, Often Prosecuted
Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.
How to Fact Check Channel Partner Self-Assessments
If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?
Choice is the Most Effective Partner Incentive Strategy
Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.
Fall in Love with your Market Development Funds All Over Again
Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.
Communication, measuring, and having fun are just a few of the keys to successfully align referral programs with your overall engagement. Here are 10 keys and tips to have a successful alignment.
Channel account managers influence many aspects of business within the channel - and it's important to understand how different aspects of their world operate.
Successful partner enablement requires careful design, planning and analysis. Our roadmap will help you get prepared to optimize your program and achieve results.
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