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Incentive solutions that build loyalty, achieve business goals and connect with your channel partners, employees and consumers.

  • How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?56:37

    How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?

    Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'

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  • Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage8:46

    Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage

    What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.

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  • 5 Ways to Motivate Your Work From Home Employees

    5 Ways to Motivate Your Work From Home Employees

    Employers are exploring new, creative ways to overcome challenges presented during the pandemic and finding new ways to motivate employees remotely. Here’s five ideas to help your team stay connected

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  • Strategies that Strengthen Your Channel During a Recession

    Strategies that Strengthen Your Channel During a Recession

    There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.

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  • 10-Minute Tutorial: How to Automate Partner Incentives9:38

    10-Minute Tutorial: How to Automate Partner Incentives

    Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

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  • Four Keys to Partner Demand Gen Success43:35

    Four Keys to Partner Demand Gen Success

    Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a

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  • Aligning Incentives to the Evolved Partner's Journey59:25

    Aligning Incentives to the Evolved Partner's Journey

    [On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

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  • Partner Profiling and Segmentation How-to Guide

    Partner Profiling and Segmentation How-to Guide

    Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

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  • How to Deliver a Partner-Centric Partner Experience

    How to Deliver a Partner-Centric Partner Experience

    Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

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  • Perks WW Channel Partner Engagement Survey

    Perks WW Channel Partner Engagement Survey

    We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!

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  • Perks WW Work Smarter eBook

    Perks WW Work Smarter eBook

    This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.

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  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • Four Ways to Help Channel Partners Bridge the Pandemic

    Four Ways to Help Channel Partners Bridge the Pandemic

    Read four ideas about how you can support your channel partners during the current the COVID19 pandemic and resulting global economic uncertainty.

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  • Accelerate Partners for Life: Master lasting partner success.41:16

    Accelerate Partners for Life: Master lasting partner success.

    Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

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  • Industry Collaborative announces launch of The Channel Marketplace

    Industry Collaborative announces launch of The Channel Marketplace

    The Channel Marketplace is an online and human-driven resource enabling technology vendors access to solutions and expertise addressing their indirect go-to-market opportunities and challenges.

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  • Ultimate Guide to Points-Based Channel Rewards

    Ultimate Guide to Points-Based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • The Best Metrics to Use for Tracking MDF ROI

    The Best Metrics to Use for Tracking MDF ROI

    What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

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  • Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them57:10

    Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

    Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

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  • Optimizing Channel Engagement in 5 Steps

    Optimizing Channel Engagement in 5 Steps

    Learn five channel partner engagement best practices for the evolved partner journey.

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  • Infographic: Uniting Siloed Partner Incentives

    Infographic: Uniting Siloed Partner Incentives

    This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.

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  • Three Steps to Boost Channel Partner Demand Creation

    Three Steps to Boost Channel Partner Demand Creation

    Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.

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  • Using Channel Incentives to Increase Partner Demand Creation

    Using Channel Incentives to Increase Partner Demand Creation

    What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.

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  • Cash is Not King in Channel Incentive Programs

    Cash is Not King in Channel Incentive Programs

    This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

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  • Channel Rebates: What Works, What Doesn’t, and What to do About it48:00

    Channel Rebates: What Works, What Doesn’t, and What to do About it

    In this webinar, we analyze rebate types, how they are applied, measure the impact of rebates on partner performance, and examine the effective use of rebates as part of a holistic channel program.

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  • Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy

    Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy

    Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.

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  • Partner Specialization Areas to Engage the New Buyer

    Partner Specialization Areas to Engage the New Buyer

    Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.

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  • A Buyer's Guide to MDF Managed Services

    A Buyer's Guide to MDF Managed Services

    Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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  • Crucial Considerations for Selecting an MDF Provider

    Crucial Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • Yes, A Deal Registration Incentive Promotion Really Works2:36

    Yes, A Deal Registration Incentive Promotion Really Works

    See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Aligning Channel Incentives to Partner Personas and Journey4:10

    Aligning Channel Incentives to Partner Personas and Journey

    Look at how you can align your channel rewards to the partner journey and partner personas.

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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  • Market Development Fund Programs: A Blueprint for Success

    Market Development Fund Programs: A Blueprint for Success

    Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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  • What's your Definition of a Channel Rebate?

    What's your Definition of a Channel Rebate?

    The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Channel Rewards RFP Template

    Channel Rewards RFP Template

    Shorten your time to RFP for a rewards program, and Accurately discern the best agency fit to your unique and specific needs.

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  • Talking Channel: Deal Registration Acceleration2:31

    Talking Channel: Deal Registration Acceleration

    Learn how to improve deal registration channel incentive promotions with this four-step formula.

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  • Top Tips to Turn MDF into a Competitive Advantage

    Top Tips to Turn MDF into a Competitive Advantage

    Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

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  • Perks Worldwide 2019 Best Places to Work in Arkansas

    Perks Worldwide 2019 Best Places to Work in Arkansas

    Perks Worldwide, a premier provider of indirect sales incentive and research reward program software and services was included on the Best Places to Work in Arkansas list for the fourth year in a row.

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  • Webinar: Accelerating Partners for Life

    Webinar: Accelerating Partners for Life

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  • Evolution for a Seamless and Cohesive Experience

    Evolution for a Seamless and Cohesive Experience

    Perks WW CTO describes the benefits of a seamless channel partner program experience.

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  • Sales Professionals: Motivated by What?

    Sales Professionals: Motivated by What?

    The competition for top-performing sales professionals is fierce! Executives & HR leaders continue to look for ways to attract great employees, engage their workforce and retain their greatest asset.

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  • Identifying MDF Payments as Opex or Contra

    Identifying MDF Payments as Opex or Contra

    Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

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  • On the Road - Women of the Channel, A Reflection

    On the Road - Women of the Channel, A Reflection

    The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.

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  • Case Study: Increasing Sales Opportunities

    Case Study: Increasing Sales Opportunities

    This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

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  • 8 Reasons to Offer Alliance Vendor and Attach Rate Sales

    8 Reasons to Offer Alliance Vendor and Attach Rate Sales

    Learn eight compelling reasons why you should include the vendor alliance sales journey, with attach rate products, in your channel sales incentive efforts.

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  • Four Tips for Moving to an Automated MDF System

    Four Tips for Moving to an Automated MDF System

    Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

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  • The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs56:54

    The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

    Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

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  • The Curious Case of MDF ROI49:48

    The Curious Case of MDF ROI

    Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

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  • Making Sense of Global MDF Currencies

    Making Sense of Global MDF Currencies

    Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.

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  • Accelerating (MDF) Demand Creation in the Channel48:20

    Accelerating (MDF) Demand Creation in the Channel

    Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

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  • Selecting Incentive Types that Influence Desired Partner Behavior

    Selecting Incentive Types that Influence Desired Partner Behavior

    Discover recommendations for selecting incentive types that will best influence desired partner behavior.

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  • Is your MDF program controlled by sales or marketing?

    Is your MDF program controlled by sales or marketing?

    Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

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  • Teaching Demand Generation with Learning-Based Incentives

    Teaching Demand Generation with Learning-Based Incentives

    Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

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  • How to Onboard Channel Partners for MDF Programs

    How to Onboard Channel Partners for MDF Programs

    Learn the steps for onboarding new channel partners to your market development funds program.

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  • Using Behavior-Based Promotions to Grow Partner Performance

    Using Behavior-Based Promotions to Grow Partner Performance

    Learn how behavior-based promotions change channel partner behavior and improve performance.

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  • Accelerate Your Partners' Digital Transformation

    Accelerate Your Partners' Digital Transformation

    The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.

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  • Perks WW Channel Webinar Promises Improved MDF ROI

    Perks WW Channel Webinar Promises Improved MDF ROI

    Leading channel incentives and marketing agency announces November 2018 webinar that will share insider insights about running a successful MDF/Co-Op program.

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