Critical Considerations for Selecting an MDF Provider
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
A Crash Course in Modernizing Your Channel Rebates
A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe
A Starter's Guide to Finding an MDF/Co-Op Solution Provider
Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.
Perks WW Releases Guide to Finding an MDF Solution Provider
The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.
Channel Rebates eBook Available from Perks WW Channel
eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.
Referral Incentive Programs for Long Tail Partners
Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.
Incentive Programs for Professional Services Partners
Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.
Anti-Bribery and MDF: Often Overlooked, Often Prosecuted
Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.
How to Fact Check Channel Partner Self-Assessments
If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?
Choice is the Most Effective Partner Incentive Strategy
Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.
Fall in Love with your Market Development Funds All Over Again
Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.
Communication, measuring, and having fun are just a few of the keys to successfully align referral programs with your overall engagement. Here are 10 keys and tips to have a successful alignment.
Channel account managers influence many aspects of business within the channel - and it's important to understand how different aspects of their world operate.
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