Latest Content

Incentive solutions that build loyalty, achieve business goals and connect with your channel partners, employees and consumers.

  • Critical Considerations for Selecting an MDF Provider

    Critical Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • Accelerate Your Partners' Digital Transformation With Point-Based Rewards52:31

    Accelerate Your Partners' Digital Transformation With Point-Based Rewards

    Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Making Sense of Global MDF Currencies

    Making Sense of Global MDF Currencies

    Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.

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  • Market Development Fund Programs: A Blueprint for Success

    Market Development Fund Programs: A Blueprint for Success

    Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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  • Market Development Funds & Co-Op Program Building Blocks

    Market Development Funds & Co-Op Program Building Blocks

    Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • Accelerating (MDF) Demand Creation in the Channel48:20

    Accelerating (MDF) Demand Creation in the Channel

    Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

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  • Points-based Channel Rewards

    Points-based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • Perks WW Releases Guide to Finding an MDF Solution Provider

    Perks WW Releases Guide to Finding an MDF Solution Provider

    The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

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  • Channel Rebates eBook Available from Perks WW Channel

    Channel Rebates eBook Available from Perks WW Channel

    eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

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  • Stop the Pain of Tracking Channel Marketing Allowance ROI

    Stop the Pain of Tracking Channel Marketing Allowance ROI

    Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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  • Referral Incentive Programs for Long Tail Partners

    Referral Incentive Programs for Long Tail Partners

    Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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  • Incentive Programs for Professional Services Partners

    Incentive Programs for Professional Services Partners

    Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

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  • Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

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  • Adapting Channel Rebates for Digital Transformation

    Adapting Channel Rebates for Digital Transformation

    To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

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  • How to Fact Check Channel Partner Self-Assessments

    How to Fact Check Channel Partner Self-Assessments

    If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?

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  • Choice is the Most Effective Partner Incentive Strategy

    Choice is the Most Effective Partner Incentive Strategy

    Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.

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  • Building a Valued Relationship with Your Distributors

    Building a Valued Relationship with Your Distributors

    Channel strategist Claudio Ayub explains how to build a relationship with your distributors that will set you apart from the crowd.

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  • Fall in Love with your Market Development Funds All Over Again

    Fall in Love with your Market Development Funds All Over Again

    Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.

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  • How Educating your Worker Bees Will Extend their Professional Life

    How Educating your Worker Bees Will Extend their Professional Life

    Looking strictly at dollars and cents, it’s in an employer’s best interest to educate their current employees instead of looking outside the company.

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  • 10 Best Practices for Employee Recognition

    10 Best Practices for Employee Recognition

    Employee recognition programs are a great way to boost employee engagement. here are some best practices to get you started.

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  • The Role of the CAM

    The Role of the CAM

    In today's channel knowing your role is half the battle. Cams wear many hats and understanding them will help you optimize your program.

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  • An Hour at the Desk of a CAM

    An Hour at the Desk of a CAM

    Understanding the role of a successful CAM in extremely important, and can help empower you channel program.

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  • 10 Keys to Successful Referral Programs

    10 Keys to Successful Referral Programs

    Communication, measuring, and having fun are just a few of the keys to successfully align referral programs with your overall engagement. Here are 10 keys and tips to have a successful alignment.

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  • World of a Channel Account Manager

    World of a Channel Account Manager

    Channel account managers influence many aspects of business within the channel - and it's important to understand how different aspects of their world operate.

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  • Partner Enablement Roadmap

    Partner Enablement Roadmap

    Successful partner enablement requires careful design, planning and analysis. Our roadmap will help you get prepared to optimize your program and achieve results.

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  • A Guide to Onboarding New Partners

    A Guide to Onboarding New Partners

    On-boarding new partners can be a real challenge. Our methodology will help guide you through the selection and enablement process.

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