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Incentive solutions that build loyalty, achieve business goals and connect with your channel partners, employees and consumers.

A Buyer's Guide to MDF Managed Services

Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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Crucial Considerations for Selecting an MDF Provider

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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52:31

Accelerate Your Partners' Digital Transformation With Point-Based Rewards

Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

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A Crash Course in Modernizing Your Channel Rebates

A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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Making Sense of Global MDF Currencies

Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.

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Market Development Fund Programs: A Blueprint for Success

Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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Market Development Funds & Co-Op Program Building Blocks

Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.

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Channel Rewards Programs for the New Digital Buyer

Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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48:20

Accelerating (MDF) Demand Creation in the Channel

Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

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Points-based Channel Rewards

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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Evolution for a Seamless and Cohesive Experience

Perks WW CTO describes the benefits of a seamless channel partner program experience.

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Selecting Incentive Types That Will Best Influence Desired Partner Behavior

Discover recommendations for selecting incentive types that will best influence desired partner behavior.

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57:10

Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

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56:54

The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

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Is your MDF program controlled by sales or marketing?

Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

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Teaching Demand Generation with Learning-Based Incentives

Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

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How to Onboard Channel Partners for MDF Programs

Learn the steps for onboarding new channel partners to your market development funds program.

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Using Behavior-Based Promotions to Grow Partner Performance

Learn how behavior-based promotions change channel partner behavior and improve performance.

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Practical Ways to Track MDF ROI

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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49:48

The Curious Case of MDF ROI

Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

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Accelerate Your Partners' Digital Transformation

The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.

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Perks WW Channel Webinar Promises Improved MDF ROI

Leading channel incentives and marketing agency announces November 2018 webinar that will share insider insights about running a successful MDF/Co-Op program.

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Perks WW Channel Releases MDF Managed-Services Guide

Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe

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A Starter's Guide to Finding an MDF/Co-Op Solution Provider

Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

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Perks WW Releases Guide to Finding an MDF Solution Provider

The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

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Channel Rebates eBook Available from Perks WW Channel

eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

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Stop the Pain of Tracking Channel Marketing Allowance ROI

Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

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Implementing the SiriusDecisions Demand Framework

SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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Referral Incentive Programs for Long Tail Partners

Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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Incentive Programs for Professional Services Partners

Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

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