Latest Content

Optimizing Channel Engagement in 5 Steps

Learn five channel partner engagement best practices for the evolved partner journey.

Infographic: Uniting Siloed Partner Incentives

This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.

Ultimate Guide to Points-Based Channel Rewards

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

Understanding the Partner Personas and the Partner Journey

Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

Three Steps to Boost Channel Partner Demand Creation

Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.

Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy

Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.

Channel Rebates: What Works, What Doesn’t, and What to do About it

In this webinar, we analyze rebate types, how they are applied, measure the impact of rebates on partner performance, and examine the effective use of rebates as part of a holistic channel program.

Using Channel Incentives to Increase Partner Demand Creation

What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.

Identifying MDF Payments as Opex or Contra

Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

Perks WW Channel Partner Engagement Survey

We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!

Partner Profiling and Segmentation How-to Guide

Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

Partner Specialization Areas to Engage the New Buyer

Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.

On the Road - Women of the Channel, A Reflection

The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.

Yes, A Deal Registration Incentive Promotion Really Works

See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

Channel Rewards Framework to Accelerate the Partner Journey

Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

Aligning Channel Incentives to Partner Personas and Journey

Look at how you can align your channel rewards to the partner journey and partner personas.

Channel Incentives Types Versus Programs

There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

Case Study: Increasing Sales Opportunities

This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

Cash is Not King in Channel Incentive Programs

This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

Accelerate Partners for Life: Master lasting partner success.

Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

8 Reasons to Offer Alliance Vendor and Attach Rate Sales

Learn eight compelling reasons why you should include the vendor alliance sales journey, with attach rate products, in your channel sales incentive efforts.

Four Tips for Moving to an Automated MDF System

Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

Talking Channel: Deal Registration Acceleration

Learn how to improve deal registration channel incentive promotions with this four-step formula.

Top Tips to Turn MDF into a Competitive Advantage

Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

The Curious Case of MDF ROI

Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!