Latest Content
Incentive solutions that build loyalty, achieve business goals and connect with your channel partners, employees and consumers.
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Say Goodbye to Your Sales Talent Nightmare
How to Design Sales Incentives That Work & Give Your Sales Managers Back Their Beauty Sleep
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HR Managers Guide to Employee Recognition
This eBook contains an actionable guide to help HR Managers master the intricacies of recognition and engage their workforce.
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HR Executives' Guide to Mastering Employee Engagement
This eBook contains six actionable steps to help you engage your employees, become a more effective manager, and achieve measurable results.
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Cash is Not King
In this eBook, we analyze different approaches to reward programs and best practices to promote the highest level of engagement and performance.
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ReadRequest for Proposal Template: Market Development Funds
The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).
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Channel Rewards Programs for the New Digital Buyer
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.
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ReadChannel Rewards RFP Template
Shorten your time to RFP for a rewards program, and Accurately discern the best agency fit to your unique and specific needs.
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The Definitive Partner Experience How-to-Guide
This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the essential building blocks of the online partner experience.
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The Secret Ingredient to Partner Enablement
Incentivized Training to Increase Marketing Automation Tool Usage
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Co-Op Versus MDF Funding Models
Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.
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ReadPerks Worldwide Accelerates Innovation—Unveils Next-Generation MDF Solution Improving Management of Global MDF/Co-Op Programs
Perks WW Channel, today announced the launch of a new MDF module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models.
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Market Development Funds & Co-Op Program Building Blocks
Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.
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ReadAre Rebates Still Relevant?
Behavior-based models are the future of channel incentive types and programs.
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ReadEffective Channel Incentive Types and Programs
Behavior-based models are the future of channel incentive types and programs.
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ReadInfluence of the Cloud on Channel Partners and Incentives
While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the partner type that changes.
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42:10WatchBehavior-based Reward Programs: Use-Case Analysis with Claudio Ayub
A behavior-based channel incentive program that strengthens your relationships with partners and establishes a competitive differentiation for your channel program.
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MDF Program Strategy Blueprint
This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.
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Promotional Allowance Program Regulations
Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.
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ReadWe’ve come a long way, baby, but still so far to go.
How are you going to mark International Women’s Day? Perks WW CMO, Deb Broderson is committing to #pressforprogress through mentorship and supporting STEM girls.
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ReadDemonstrate the Value of a Marketing Certification Program
Marketing certification programs have strong value for your partners but getting them to see the value can be a challenge. Channel expert Claudio Ayub explains how to get past this road block.
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ReadChannel Marketing Certification Programs Benefit SMB Partners
Even when it appears there is not a dedicated marketing associate at your channel partner’s company, there is. And that person will be interested in your marketing certification program.
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ReadHow to Improve Channel Marketing Automation Tool Use
Wondering how to increase channel marketing automation tool use? Channel strategist Claudio Ayub explains how a marketing accreditation program will save the day.
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Unlock your MDF Program Potential with the Foundational Elements
The key to unlocking your MDF program's potential is to pay close attention to 8 key variables.
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Foundational Elements Impacting MDF Program Design
Careful consideration of these eight MDF variables will unlock the full potential of your MDF program.
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ReadThe Channel Marketing Automation Saga Continues
Channel marketing automation usage continues to be a challenge for many vendors. In this article learn how channel incentive management solutions will end the channel marketing automation saga.
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ReadHow do I correlate points for activities?
Channel strategist Claudio Ayub explains how to correlate points for activities to results in sales using a points-based rewards program.
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ReadWhat’s the deal with the legal issues around reloadable debit cards?
Learn how a points-based channel rewards program can address the legal and compliance issues surrounding reloadable debit cards used to pay for SPIFFs.
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ReadHow to incent individuals within a partner organization?
With a points-based channel rewards program you can incent on the company level and the individual level. How does this work without partner management interfering? Claudio Ayub explains.
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Maximize the Effectiveness of Your MDF/Co-Op Program
MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.
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