-
7:01
Understanding the Partner Personas and the Partner Journey
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
Watch
-
Watch now!
-
Cash is Not King in Channel Incentive Programs
This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.
Read
-
Download
-
57:10
Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them
Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.
Watch
-
Optimizing Channel Engagement in 5 Steps
Learn five channel partner engagement best practices for the evolved partner journey.
Read
-
Infographic: Uniting Siloed Partner Incentives
This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.
Read
-
-
Three Steps to Boost Channel Partner Demand Creation
Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.
Read
-
Download Now!!!
-
Get the template!
-
Perks WW Channel Partner Engagement Survey
We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
Read
-
Ask an Expert!
-
Download Now!!!
-
Partner Profiling and Segmentation How-to Guide
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
Read
-
Request Demo
-
Ultimate Guide to Points-Based Channel Rewards
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
Read
-
Download Now!!!
-
Using Channel Incentives to Increase Partner Demand Creation
What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.
Read
-
48:00
Channel Rebates: What Works, What Doesn’t, and What to do About it
In this webinar, we analyze rebate types, how they are applied, measure the impact of rebates on partner performance, and examine the effective use of rebates as part of a holistic channel program.
Watch
-
Join Now
-
Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy
Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.
Read
-
How to Deliver a Partner-Centric Partner Experience
Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.
Read
-
Partner Specialization Areas to Engage the New Buyer
Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.
Read
-
Incentives Automation Outperform, Don’t Outspend Competition
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Read
-
A Crash Course in Modernizing Your Channel Rebates
A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.
Read
-
Get the template!
-
Identifying MDF Payments as Opex or Contra
Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).
Read
-
Join Now
-
On the Road - Women of the Channel, A Reflection
The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.
Read
-
2:36
Yes, A Deal Registration Incentive Promotion Really Works
See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion
Watch
-
11:00
Channel Rewards Framework to Accelerate the Partner Journey
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Watch
-
4:10
Aligning Channel Incentives to Partner Personas and Journey
Look at how you can align your channel rewards to the partner journey and partner personas.
Watch
-
4:21
Channel Incentives Types Versus Programs
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Watch
-
Case Study: Increasing Sales Opportunities
This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.
Read
-
41:16
Accelerate Partners for Life: Master lasting partner success.
Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.
Watch
-
8 Reasons to Offer Alliance Vendor and Attach Rate Sales
Learn eight compelling reasons why you should include the vendor alliance sales journey, with attach rate products, in your channel sales incentive efforts.
Read
-
Four Tips for Moving to an Automated MDF System
Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti
Read
-
2:31
Talking Channel: Deal Registration Acceleration
Learn how to improve deal registration channel incentive promotions with this four-step formula.
Watch
-
Top Tips to Turn MDF into a Competitive Advantage
Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.
Read
-
56:54
The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs
Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.
Watch
-
49:48
The Curious Case of MDF ROI
Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!
Watch
-
Making Sense of Global MDF Currencies
Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.
Read
-
48:20
Accelerating (MDF) Demand Creation in the Channel
Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.
Watch
-
Selecting Incentive Types that Influence Desired Partner Behavior
Discover recommendations for selecting incentive types that will best influence desired partner behavior.
Read
-
Is your MDF program controlled by sales or marketing?
Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.
Read
-
Loading More...
