SiriusDecisions Research Briefs
Channel Incentives: Regulatory and Expense Considerations
Channel marketing leaders must acquire complex information and expertise to develop a comprehensive channel incentive strategy.
Reseller Rewards Programs: A Holistic Approach
Individual and company-level incentives must be coordinated so that all stakeholders receive benefits that align with the partner’s business model.
Channel Marketing Planning Assumptions 2017
As SiriusDecisions looks toward the year ahead, we have identified five key issues that should drive the agenda of channel marketing leaders in 2017.