SiriusDecisions

SiriusDecisions Research Briefs

  • Channel Incentives: Regulatory and Expense Considerations

    Channel Incentives: Regulatory and Expense Considerations

    Channel marketing leaders must acquire complex information and expertise to develop a comprehensive channel incentive strategy.

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  • Reseller Rewards Programs: A Holistic Approach

    Reseller Rewards Programs: A Holistic Approach

    Individual and company-level incentives must be coordinated so that all stakeholders receive benefits that align with the partner’s business model.

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  • Channel Marketing Planning Assumptions 2017

    Channel Marketing Planning Assumptions 2017

    As SiriusDecisions looks toward the year ahead, we have identified five key issues that should drive the agenda of channel marketing leaders in 2017.

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