New name and new logo reinforce incentives and loyalty marketing agency’s position as a global leader of incentive and loyalty programs.
Perks announced a new brand name, Perks Worldwide (Perks WW), and revealed a redesigned logo to reflect the agency's commitment to helping a global clientele improve channel incentives, consumer loyalty, and employee engagement, from their global operations centers in North America, EMEA, APAC, and LATAM.
Deb Broderson, Perks WW CMO says, “Perks re-branding represents a logical evolution in the direction of our organization to best support our clients and an ever-changing Incentive and Loyalty industry. Clients have already gravitated toward us because of our worldwide presence and global functionality, so it makes sense for us to adopt worldwide as part of our company name. Today’s announcement is a logical step in our history and better represents our vision and our technology.”
Perks WW CEO and Co-founder, Jeff Ford states that the name and logo update reflect the company’s long standing goal to stay at ahead of the industry and serve the global community.
“Technology has greatly changed the incentive industry. Our reach is much broader and that means more diverse client requirements. It is important for our clients to know that we are continually looking forward to ensure that we are providing the most leading edge, modern, global solutions – both in services and technology.”
Perks Worldwide Technology Leads the Pack
Perks WW Enterprise Engagement EngineSM (E3) is an industry game-changer for Perks WW customers, and it’s driving an unparalleled level of innovation across the entire industry. No other company is delivering this kind of platform, ecosystem and user experience to enable companies to transform themselves and engage with their target audience in entirely new ways. E3 delivers a participant experience that is highly personalized, actionable, interactive, and gamified - through dashboards, progress bars, social media, and analytics - always letting participants know, where they stand on their journey.
According to Chuck Foster, Perks WW VP of Technology, “Our technology design embraces the global nature of our client’s ecosystem, exposing targeted content by personas, tiers, roles, and regions. This flexibility empowers our clients to configure Incentive Promotions, Activities, and Communications on a local basis, while supporting the lifecycle of the participants.”
Incentive Modules Provide Ultimate Flexibility
Perks WW’s powerful incentives platform provides a consistent, modern user experience across any device. As a fully DNA integrated solution, E3 comprises multiple incentive modules, seamlessly bound to address customers’ needs, in a way that individual components cannot deliver on their own.
About the Author
Perks is an incentive program provider focused on helping organizations reach their goals.More Content by Perks WW Incentive Programs