Perks | Consumer
Perks | Consumer helps brand managers recognize and reward the people moving their brand forward.
5 Reasons why your consumer loyalty program isn’t working
Are you the stakeholder involved with finding an effective way to improve consumer loyalty & gain business growth? This post provides reasons why your consumer loyalty program may not be effective.
What we know but choose to ignore. The challenge of brand marketing.
Brand marketing has many challenges on the road to customer acquisition. Most markets are saturated and growth is generally achieved by "stealing" market share.
The Pet Frog Effect: Using Humor in your Brand Strategy
Humor is appropriate, and often underrated, means of boosting morale and building a brand strategy.
Out With Einstein, in with Columbo. Making Brand Connections
Great brands and top performing companies create emotional brand connections with their end customers.