New Perks WW Channel eBook Explores Adding Marketing Certification Programs to Partner Enablement

August 4, 2017 Perks WW Channel


In their latest resource, Perks WW Channel explains how to increase channel marketing automation usage, by adding a marketing certification program to channel partner enablement, to improve partner-led demand creation.   

 Perks WW Channel, a premier provider of channel incentive programs that drive business performance, has added a new eBook titled Empower Your Partners, How to Improve Partner-led Demand Creation with Marketing Certification Programs to their channel marketing library on

This new resource details how suppliers can develop marketing certification programs to increase utilization of channel marketing automation platforms, and support partner-led demand creation.

Perks WW’s Chief Strategy Officer, Claudio Ayub, noted the importance of educating partners as they take on more responsibility for demand creation. Ayub said, “Partners now own a much bigger piece of the lead-to-revenue cycle as vendors launch multiple channel marketing automation platforms, yet the utilization of these tools is below 17% according to a recent study by SiriusDecisions.”

Ayub went on to say, “Our eBook addresses this pain point by outlining best practices on implementing a successful marketing certification program, and how to drive such a program to increase skills, measure change, and reward desired partner-led demand creation behavior.”  

Topics covered in the eBook include:

  • Reasons why there is such a low utilization of channel marketing automation tools and campaign marketplaces
  • How to launch a point based program designed to educate partners on demand creation
  • The essential course components of a good marketing certification program
  • Follow up steps that will ensure success

People who want to read Empower Your Partners, How to Improve Partner-led Demand Creation with Marketing Certification Programs, will find it on

Download the eBook here.

About the Author

Perks WW Channel

Perks│Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 5 million users, Perks Channel takes the guesswork out of channel incentives and loyalty programs. Utilizing the Perks Science of Motivation methodology, we provide your business with the tools necessary to motivate the people who matter most to your organization. More than software alone, creating best-in-class channel incentive and loyalty programs requires an orchestration of the right strategy and program design to achieve your go-to-market objectives, as well as the right infrastructure and processes to streamline program administration.

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