Perks | Channel Blog

All the latest blog content from the Channel experts

  • Partner Communications and Your Value Proposition

    Partner Communications and Your Value Proposition

    Learn the four phases of an effective value proposition communications plan.

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  • Walk a Mile in My Shoes: Partner P&Ls

    Walk a Mile in My Shoes: Partner P&Ls

    Index of vendor value proposition and program elements aligned to partner KPIs.

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  • Four Analytics Challenges Every Channel Chief Faces

    Four Analytics Challenges Every Channel Chief Faces

    Learn the challenges channel chiefs face when looking for sound channel reporting and meaningful analytic insights.

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  • At Last, The Framework and Dashboards Needed for Your Channel Analytics Strategy

    At Last, The Framework and Dashboards Needed for Your Channel Analytics Strategy

    Learn about the essential data mart components and critical partner and performance dashboards that will take the mystery out of channel analytics.

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  • The Secret to Creating a Channel Analytics Strategy that Works for You

    The Secret to Creating a Channel Analytics Strategy that Works for You

    Learn about channel analytics objectives, how to move from operational metrics to analytics insights, and how to make your analytics work for you.

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  • Channel Rebate Best Practices

    Channel Rebate Best Practices

    Are your channel rebate programs fueling and motivating the right partners in the right way? Here are 4 channel rebate best practices to help optimize partner sales & marketing performance.

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  • What's your Definition of a Channel Rebate?

    What's your Definition of a Channel Rebate?

    The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives

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  • Channel Incentives: Marketplace Best Practices

    Channel Incentives: Marketplace Best Practices

    It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.

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  • Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace: Want to accelerate time-to-revenue? Then what better solution than offering your channel partners a marketplace of pre-packaged marketing services.

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  • Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel incentives & channel loyalty requires continually adapting new business models and reassessing the best ways to support the indirect sales route-to-market.

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  • The CAM's role in Channel Partner Program Success

    The CAM's role in Channel Partner Program Success

    CAMs wear many hats. The relationships they have with their channel partners increase channel partner program revenue and profitability.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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  • Accelerate the Partner’s Journey (time to revenue)

    Accelerate the Partner’s Journey (time to revenue)

    Channel incentives help drive more effective channel performance, improving time to revenue for new partners.

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  • Channel Industry News: August 2016

    Channel Industry News: August 2016

    News from around the Channel Incentives Industry

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  • Channel Industry News: July 2016

    Channel Industry News: July 2016

    News from around the Channel Incentives Industry

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  • The Buyer’s Journey Sales Process

    The Buyer’s Journey Sales Process

    The evolution of the buyers journey is leading to enormous changes in the channel and the channel enablement that vendors provide.

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  • Six Channel Analytics Best Practices

    Six Channel Analytics Best Practices

    Channel organizations have been slow to adopt the use of business intelligence (BI) and the associated analytics. BI tools help drive the decision-making associated with your channel investments.

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  • Five Best Practices of Partner Segmentation

    Five Best Practices of Partner Segmentation

    Times have changed in the technology partner landscape and with channel partner programs but for some reason partner segmentation practices have not kept pace. This blog post offers 5 best practices.

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  • Partner Marketing Scorecards for Better MDF ROI

    Partner Marketing Scorecards for Better MDF ROI

    Effective demand generation is hard work and partner marketing scorecards help channel leaders streamline the measurement and management of their entire channel network.

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  • The Buyer And Partner Journeys: The Impacts to the Channel and Channel Marketing

    The Buyer And Partner Journeys: The Impacts to the Channel and Channel Marketing

    Today’s buyers control their journey through the buying cycle much more than vendors control the selling cycle. The new buyer’s journey is leading to enormous changes in channel marketing.

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