Perks | Channel

Channel Sales, Channel Programs, Gamification positioning, MDF, Rebate, Channel Loyalty and Sales Channel Incentive Programs Resources

  • The Impact of the New SiriusDecisions Demand Waterfall

    The Impact of the New SiriusDecisions Demand Waterfall

    Learn how the switch from prospects to demand units in latest version of SiriusDecisions’ Demand Waterfall applies to your marketing and sales strategy.

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    SiriusDecisions has a great new resource: "Channel Incentives: Contra or OPEX." Give us your email, and check it out.

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  • Walk a Mile in My Shoes: Partner P&Ls

    Walk a Mile in My Shoes: Partner P&Ls

    Index of vendor value proposition and program elements aligned to partner KPIs.

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  • Four Analytics Challenges Every Channel Chief Faces

    Four Analytics Challenges Every Channel Chief Faces

    Learn the challenges channel chiefs face when looking for sound channel reporting and meaningful analytic insights.

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  • At Last, The Framework and Dashboards Needed for Your Channel Analytics Strategy

    At Last, The Framework and Dashboards Needed for Your Channel Analytics Strategy

    Learn about the essential data mart components and critical partner and performance dashboards that will take the mystery out of channel analytics.

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  • The Secret to Creating a Channel Analytics Strategy that Works for You

    The Secret to Creating a Channel Analytics Strategy that Works for You

    Learn about channel analytics objectives, how to move from operational metrics to analytics insights, and how to make your analytics work for you.

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  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

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  • Why Cash is not Always King in Channel Incentive Programs

    Why Cash is not Always King in Channel Incentive Programs

    In this eBook you will learn how to design a plan that is cognizant of various job roles, generational difference and changing market conditions.

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  • Channel Rebates: What Works, What Doesn’t, and What to do About it48:00

    Channel Rebates: What Works, What Doesn’t, and What to do About it

    In this webinar, Claudio Ayub, Perks Chief Strategy Officer, analyzes rebate types and how they are applied, measures the impact of rebates on partner performance, and more.

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  • What's your Definition of a Channel Rebate?

    What's your Definition of a Channel Rebate?

    The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives

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  • Best Practices in Channel Account Management: The CAM as a Coach

    Best Practices in Channel Account Management: The CAM as a Coach

    The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.

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  • Best Practices in Channel Account Management: Onboarding and Enablement

    Best Practices in Channel Account Management: Onboarding and Enablement

    To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.

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  • Best Practices in Channel Account Management: Getting Started

    Best Practices in Channel Account Management: Getting Started

    This eBook explores the role of the CAM and documents best practices related to the CAM’s job and responsibilities.

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  • Channel Rebate Best Practices

    Channel Rebate Best Practices

    Are your channel rebate programs fueling and motivating the right partners in the right way? Here are 4 channel rebate best practices to help optimize partner sales & marketing performance.

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  • The CAM's role in Channel Partner Program Success

    The CAM's role in Channel Partner Program Success

    CAMs wear many hats. The relationships they have with their channel partners increase channel partner program revenue and profitability.

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  • Channel Incentives: Marketplace Best Practices

    Channel Incentives: Marketplace Best Practices

    It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.

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  • Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace

    Your Channel Incentive Program Needs a Marketplace: Want to accelerate time-to-revenue? Then what better solution than offering your channel partners a marketplace of pre-packaged marketing services.

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  • Effectively Incenting a Professional Services Channel Partner46:52

    Effectively Incenting a Professional Services Channel Partner

    There's a unique path to market with Professional Services Partners, and this webinar will tell you everything you need to know about how to effectively motivate these partners.

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  • Do You Have What it Takes to be a CAM?

    Do You Have What it Takes to be a CAM?

    A brief synopsis of our upcoming eBook explaining CAM best practices, and what it takes to become an excellent vendor employee and trusted adviser to your channel clients.

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  • Outperform the Competition: Accelerate the Partner Journey  45:12

    Outperform the Competition: Accelerate the Partner Journey

    In this webinar, Claudio Ayub, and Angela Leech, will describe each of the five stages and key personas involved in the partnership decision making processes at each stage of the framework.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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