Perks | Channel

Channel Sales, Channel Programs, Gamification positioning, MDF, Rebate, Channel Loyalty and Sales Channel Incentive Programs Resources

  • 5 Categories to Include in Your Channel Rewards Request for Proposal

    5 Categories to Include in Your Channel Rewards Request for Proposal

    An RFP response will arm you with the information needed to select the right vendor for your unique and specific needs. Learn 5 specific topics you should cover in your RFP.

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    SiriusDecisions has a great new resource: "Channel Incentives: Contra or OPEX." Give us your email, and check it out.

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  • Empower Your Partners

    Empower Your Partners

    How To Improve Partner-Led Demand Creation With Marketing Certification Programs.

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  • New Perks WW Channel eBook Explores Adding Marketing Certification Programs to Partner Enablement

    New Perks WW Channel eBook Explores Adding Marketing Certification Programs to Partner Enablement

    Perks WW Channel's new eBook explains how to increase channel marketing automation platform utilization and improve partner-led demand creation with a marketing certification program.

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  • Channel Incentives and Your Marketing Certification Program

    Channel Incentives and Your Marketing Certification Program

    Learn how to use channel partner incentives in conjunction with a marketing certification program.

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  • Three components of successful marketing certification courses

    Three components of successful marketing certification courses

    Learn about the essential course components for a marketing certification program: buyer’s journey, demand type, and multi-touch lead development.

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  • New to the idea of marketing certification? Start here.

    New to the idea of marketing certification? Start here.

    In this blog post we'll explain the basics of how to use a marketing certification program to increase partner use of your channel marketing automation tools and improve partner-led demand creation.

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  • Partner Roles They Are a-Changin'

    Partner Roles They Are a-Changin'

    Partner roles are changing thanks to the growth of born-in-the-cloud partners.

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  • Show Me the Money!

    Show Me the Money!

    Learn the four guidelines for a successful “show me the money” strategy that will present your channel partners with a value proposition, aligned with their challenges and key performance indicators

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  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

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  • Simple is Better: Channel Partner Incentive Programs

    Simple is Better: Channel Partner Incentive Programs

    Anyone working in the channel will tell you that it is a balancing act to develop, manage, and grow the channel. This post discusses how keeping your channel incentive programs simple will help.

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  • Best Practices in Channel Account Management: Onboarding and Enablement

    Best Practices in Channel Account Management: Onboarding and Enablement

    To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.

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  • The Impact of the New SiriusDecisions Demand Waterfall

    The Impact of the New SiriusDecisions Demand Waterfall

    Learn how the switch from prospects to demand units in latest version of SiriusDecisions’ Demand Waterfall applies to your marketing and sales strategy.

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  • Walk a Mile in My Shoes: Partner P&Ls

    Walk a Mile in My Shoes: Partner P&Ls

    Index of vendor value proposition and program elements aligned to partner KPIs.

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  • Best Practices in Channel Account Management: The CAM as a Coach

    Best Practices in Channel Account Management: The CAM as a Coach

    The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.

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  • Four Analytics Challenges Every Channel Chief Faces

    Four Analytics Challenges Every Channel Chief Faces

    Learn the challenges channel chiefs face when looking for sound channel reporting and meaningful analytic insights.

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  • At Last, The Framework and Dashboards Needed for Your Channel Analytics Strategy

    At Last, The Framework and Dashboards Needed for Your Channel Analytics Strategy

    Learn about the essential data mart components and critical partner and performance dashboards that will take the mystery out of channel analytics.

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  • Why Cash is not Always King in Channel Incentive Programs

    Why Cash is not Always King in Channel Incentive Programs

    In this eBook you will learn how to design a plan that is cognizant of various job roles, generational difference and changing market conditions.

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  • The Secret to Creating a Channel Analytics Strategy that Works for You

    The Secret to Creating a Channel Analytics Strategy that Works for You

    Learn about channel analytics objectives, how to move from operational metrics to analytics insights, and how to make your analytics work for you.

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  • Channel Rebates: What Works, What Doesn’t, and What to do About it48:00

    Channel Rebates: What Works, What Doesn’t, and What to do About it

    In this webinar, Claudio Ayub, Perks Chief Strategy Officer, analyzes rebate types and how they are applied, measures the impact of rebates on partner performance, and more.

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  • What's your Definition of a Channel Rebate?

    What's your Definition of a Channel Rebate?

    The spend associated with channel rebates can be hard to measure. One vendor’s rebates are another vendor’s channel incentives

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