Incentive industry trends and best practices condensed into short, easy reads.
These Trends are Changing Channel Marketing
Using current channel marketing trends to improve your channel partner programs.
Effective Partner Communication Starts with Empathy
How to better communicate your partner program by understanding your partner's business objectives. Tags: channel marketing, brief, channel incentives, awareness stage.
Channel Rewards Checklist for the Changing Marketplace
How to adapt your channel rewards programs and incentives to the changing market conditions and business models.
Channel Rewards Programs for the New Digital Buyer
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.
Failure to Launch
5 reasons your employee referral program isn’t working.