Most blog posts that we publish are about the industry, industry challenges and the state of employee engagement. Let's face it, the stakes are high. Everyone wants to recruit, hire, engage and retain the best talent. The stats are mind-boggling:
- According to Gallup research, only 13% of employees are highly engaged, while 26% are actively disengaged.
- Research from Dale Carnegie shows that $11 BILLION are lost annually due to employee turnover.
- 80% of disengaged employees were dissatisfied with their direct manager.
But I digress. This is an article about what works, not the challenges of the industry. Here at Perks, like every company we have our issues. Workload, organizational structure, making sure people have growth paths, etc. We consistently fine-tune to stay on track and accomplish our objectives while ensuring that we retain the DNA of our organization.
Yes, our DNA is that basic 'thing' that makes us who we are and DNA not only applies to people, but also to business. Companies must be mindful of what has worked in the past, be willing to throw out the bad and keep the good. One of the very good things here at Perks (and there are quite a lot of them) is a willingness to do what it takes to help the team and to pull together as a team. This is true from the top down and the bottom-up.
The point of my personal story about employee engagement?
You may have thought I would never get to the point, but here it is. I have the most amazing team! Not only do they work closely together, to ensure success of the marketing team (and our deliverables), they work with members outside our team to ensure their success and juggle last minute priorities. They do it all with a positive attitude and willingness to do what's right.
Last week, I wasn't feeling well and told one of the team members that I was going off-line for a while. After asking if there were any priorities that he could help with, i was asked to name my favorite cookie (white chocolate macadamia nut). Guess what showed up at my house the other day. You got it. A basket of my favorite cookies.
To be clear, I am NOT writing this story in an attempt to get more goodies, nor do I espouse that employees should bribe their managers. This story is about a team that cares deeply about other team members, the relationships both within and outside the immediate team, and the success of the organization as a whole.
If that isn't the definition of employee engagement, I don't know what is. So here's a shout out to the marketing team - YOU GUYS ROCK!
About the Author
Deb Broderson comes to Perks with 30 years of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. Deb has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations. Deb has worked on both the agency and client-side of the business, providing a well-rounded perspective to client challenges. Deb was honored as one of the Top 50 Channel Chiefs in North America by CRN.More Content by Deb Broderson