Channel marketers are facing increased pressure to address the shifting business models that have impacted partner profitability and cash flow. Moreover, SMB partners lack the marketing resources to plan and execute effective marketing campaigns and vendors can no longer attempt to fund partner-led marketing with old-school approaches and tools.
In Chapter 1, we addressed why co-pay is now an important element of your channel incentives, the advantages of implementing a co-pay model and compared the funding models of MDF, co-op and co-pay. In this eBook we address how to create alignment for your new co-pay program, an MDF/co-op/co-pay checklist, and the successful use of automation.
About the Author
Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ methodology.More Content by Perks WW Channel