In this section about channel strategy you'll find a wealth of content about how to effectively analyze and interpret channel incentive program results and create strategies around data driven insights.
The Impact of the New SiriusDecisions Demand Waterfall
Learn how the switch from prospects to demand units in latest version of SiriusDecisions’ Demand Waterfall applies to your marketing and sales strategy.
Walk a Mile in My Shoes: Partner P&Ls
Index of vendor value proposition and program elements aligned to partner KPIs.
Four Analytics Challenges Every Channel Chief Faces
Learn the challenges channel chiefs face when looking for sound channel reporting and meaningful analytic insights.
At Last, The Framework and Dashboards Needed for Your Channel Analytics Strategy
Learn about the essential data mart components and critical partner and performance dashboards that will take the mystery out of channel analytics.
The Secret to Creating a Channel Analytics Strategy that Works for You
Learn about channel analytics objectives, how to move from operational metrics to analytics insights, and how to make your analytics work for you.
Partner Profiling: The Good, the Bad, and the Ugly
Whether you’re recruiting new partners due to recent attrition or evaluating existing partners to gauge performance, this webinar will cover best practices for segmenting and profiling partners.
Decrease Effort to Increase Partner Loyalty
In a channel incentive program, to achieve engagement & increase partner loyalty, suppliers must combine solid business strategy with the right incentive platform & human experience.
Gamification in your channel incentive programs?
Channel Incentive Programs can successfully leverage gamification to change partner behavior by using data to drive those desired behaviors.