Channel Marketing

In this section you'll find Channel marketing content that explains the role of enablement in the performance of partners in an expansive channel.

  • The Secret Ingredient to Partner Enablement

    The Secret Ingredient to Partner Enablement

    Incentivized Training to Increase Marketing Automation Tool Usage

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  • Channel Incentives and Your Marketing Certification Program

    Channel Incentives and Your Marketing Certification Program

    Learn how to use channel partner incentives in conjunction with a marketing certification program.

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  • Three components of successful marketing certification courses

    Three components of successful marketing certification courses

    Learn about the essential course components for a marketing certification program: buyer’s journey, demand type, and multi-touch lead development.

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  • New to the idea of marketing certification? Start here.

    New to the idea of marketing certification? Start here.

    In this blog post we'll explain the basics of how to use a marketing certification program to increase partner use of your channel marketing automation tools and improve partner-led demand creation.

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  • Partner Communications and Your Value Proposition

    Partner Communications and Your Value Proposition

    Learn the four phases of an effective value proposition communications plan.

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  • Channel Incentives: Marketplace Best Practices

    Channel Incentives: Marketplace Best Practices

    It is crucial for organizations to set up the right channel program using the right channel technology to monitor funds, investments, channel incentives and utilization of programs.

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  • The Essential Through Partner Marketing Enablement Toolkit

    The Essential Through Partner Marketing Enablement Toolkit

    Perks WW Channel is here to provide you with an effective toolkit that contains all of the essential tools needed to help you redesign and restructure your partner-led marketing enablement program.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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  • Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel incentives & channel loyalty requires continually adapting new business models and reassessing the best ways to support the indirect sales route-to-market.

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  • Cash is not King in Channel Incentive Programs52:12

    Cash is not King in Channel Incentive Programs

    Join us for a review of your channel partners' sales, marketing, and product participants demographics

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  • The Buyer’s Journey Sales Process

    The Buyer’s Journey Sales Process

    The evolution of the buyers journey is leading to enormous changes in the channel and the channel enablement that vendors provide.

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