Claudio Ayub

Chief Strategy Officer Claudio brings over 20 years of global channel marketing experience to Perks. He is a loyalty marketing expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for a variety of vendors, including AMD, Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others.Claudio is a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management; an area he has excelled at by executing complex CRM implementations, customizations, and business process re-engineering for CRM applications. He keeps current with changes in technology and is passionate about the business implications of new technology. Claudio is an avid social media user and early adopter of social CRM.

  • The Channel Marketing Automation Saga Continues

    The Channel Marketing Automation Saga Continues

    Channel marketing automation usage continues to be a challenge for many vendors. In this article learn how channel incentive management solutions will end the channel marketing automation saga.

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  • How do Points-based Channel Rewards Work?

    How do Points-based Channel Rewards Work?

    Experts agree that points-based channel rewards improve channel partner performance, but how do they work?

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  • Bridging the Four Gaps in Channel Rewards Program Management

    Bridging the Four Gaps in Channel Rewards Program Management

    SiriusDecisions survey results show the channel incentives pain points channel marketing and sales professionals from a cross section of organizations are facing in the current channel ecosphere.

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  • Are vendors adapting channel partner programs for the IoT?

    Are vendors adapting channel partner programs for the IoT?

    Read about the IoT programs GE, IBM, and Cisco have implemented to share resources, expertise, leads, and training with their channel partners.

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  • What opportunities does IoT present for solution providers?

    What opportunities does IoT present for solution providers?

    Wondering what opportunities IoT has to offer solution providers? How about app development, analytics, consulting and security.

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  • 5 Categories to Include in Your Channel Rewards Request for Proposal

    5 Categories to Include in Your Channel Rewards Request for Proposal

    An RFP response will arm you with the information needed to select the right vendor for your unique and specific needs. Learn 5 specific topics you should cover in your RFP.

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  • Channel Incentives and Your Marketing Certification Program

    Channel Incentives and Your Marketing Certification Program

    Learn how to use channel partner incentives in conjunction with a marketing certification program.

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  • Three components of successful marketing certification courses

    Three components of successful marketing certification courses

    Learn about the essential course components for a marketing certification program: buyer’s journey, demand type, and multi-touch lead development.

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  • New to the idea of marketing certification? Start here.

    New to the idea of marketing certification? Start here.

    In this blog post we'll explain the basics of how to use a marketing certification program to increase partner use of your channel marketing automation tools and improve partner-led demand creation.

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  • Show Me the Money!

    Show Me the Money!

    Learn the four guidelines for a successful “show me the money” strategy that will present your channel partners with a value proposition, aligned with their challenges and key performance indicators

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  • The Impact of the New SiriusDecisions Demand Waterfall

    The Impact of the New SiriusDecisions Demand Waterfall

    Learn how the switch from prospects to demand units in latest version of SiriusDecisions’ Demand Waterfall applies to your marketing and sales strategy.

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  • Walk a Mile in My Shoes: Partner P&Ls

    Walk a Mile in My Shoes: Partner P&Ls

    Index of vendor value proposition and program elements aligned to partner KPIs.

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  • Four Analytics Challenges Every Channel Chief Faces

    Four Analytics Challenges Every Channel Chief Faces

    Learn the challenges channel chiefs face when looking for sound channel reporting and meaningful analytic insights.

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  • The Secret to Creating a Channel Analytics Strategy that Works for You

    The Secret to Creating a Channel Analytics Strategy that Works for You

    Learn about channel analytics objectives, how to move from operational metrics to analytics insights, and how to make your analytics work for you.

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  • Channel Rebate Best Practices

    Channel Rebate Best Practices

    Are your channel rebate programs fueling and motivating the right partners in the right way? Here are 4 channel rebate best practices to help optimize partner sales & marketing performance.

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  • Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

    Channel incentives & channel loyalty requires continually adapting new business models and reassessing the best ways to support the indirect sales route-to-market.

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  • Employee Engagement: Changing Demands, Changing Requirements

    Employee Engagement: Changing Demands, Changing Requirements

    The employee engagement space is changing and Employers should rethink their employee engagement program strategies.

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  • The CAM's role in Channel Partner Program Success

    The CAM's role in Channel Partner Program Success

    CAMs wear many hats. The relationships they have with their channel partners increase channel partner program revenue and profitability.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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  • Accelerate the Partner’s Journey (time to revenue)

    Accelerate the Partner’s Journey (time to revenue)

    Channel incentives help drive more effective channel performance, improving time to revenue for new partners.

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